LaCie began creating and collaborating with world-famous designers in 1992. From Ziba Design to Porsche Design GmbH, Karim Rashid, Ora-Ito, and Philippe Starck, we have a long tradition of expecting the best from our designers. With our hard drives, you’re not just getting a storage solution—you’re buying a piece of art. For the past 12 years, we have had a close partnership with a fantastic Scottish designer, Neil Poulton, who designs many of our products, including our award-winning bullet-proof d2 line. We believe that working with these designers is the best way to bring you cutting-edge products.
We trust our in-house engineering team’s expertise for the best electronics and software design. Over the past 10 years, we have consistently been first-to-market with such innovations as the first USB/FireWire board, SCSI drive, USB bus-powered hard drive, SATA external drive, FireWire 800 hard drive and 1TB hard drive. In the past year, we have doubled the size of our research lab and marketing experts to maintain industry leadership, while still creating user-friendly solutions.
Our customers consistently tell us that we have the most loyal and honest sales team in the technology industry. LaCie’s salespeople focus on learning and communicating new technologies and keeping our products as competitive as possible.
The last secret ingredient of LaCie’s success is that we run a very aggressive organization. Our financial team and IT department keep our information accurate and updated. Our procurement team can move products much faster than anyone else. This “finance IS logistics” organizational method gives us a chance to sell the most in-demand products at the lowest cost without compromising on quality or service.